Episode 25: Personal Branding as a Tool for Connection with Isaac Mashman

Written By Richard Lee-Thai

Overview

Isaac Mashman is a businessman, author, coffee addict, creator, podcast host, private investor, and speaker. Known for his work in personal branding and individual reputation management, Isaac is the founder of Mashman Consulting Group, a consulting firm headquartered out of Little Rock, Arkansas. He is an investor through his businesses, Mashman Properties, and Mashman Investments, the author of Personal Branding: A Manifesto on Fame and Influence, and a renowned podcast guest as well as host. Through his speaking engagements, Isaac is looking to share his experiences in life and business with the ambitious people sitting in the audience. In this episode, we hone in on what personal branding means and also how it relates to making meaningful connections with others. 

1-Minute Snippet

Full Episode

 

Highlights & Takeaways

  • An elevator pitch is how you would sum up what you have going on in a short amount of time - Isaac approaches it by building rapport and focusing on the other person, rather than immediately trying to sell

  • Personal branding is something that you have already had since you were born - it’s who you are, your reputation, and your relationship with the general public 

  • How Isaac was able to facilitate a connection between his musician friend and a famous local artist whom he respected, but never met. Now the artist has been managing Isaac’s friend for a year now

  • You don't have to grow every relationship, because you might be going in a different direction and have different values than each other 

  • Aggressive patience is understanding that things take time, but also recognizing that if you have a vision of where you want to get to, why not get there sooner if you can?

 Resources Mentioned

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Richard Lee-Thai
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Episode 26: The Struggle is Real - Building Connections in Your 20s with Justin Peters
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Episode 24: Fostering Community through Deaf and Disability Theatre with Col Cseke